Shifting the Conversation: 5 examples


A review of the 2017 Executive Roundtable Session. In the first round, we discussed ways that organizations have shifted the discussion of CSR to include sustainable business in social innovation, as well discussing changing practices or creative initiatives they have seen in their industries in recent years.

Why have there been shifts and changing practices?

  • Increased awareness of CSR and social responsibility leading to cultural shifts and changing expectations by job seekers, employees, communities investors and influencers
  • Seeing obvious benefits and impacts both financially and through work satisfaction, including positive mental health
  • Some organizations shifting to maintain or build their reputation/image and to improve accountability


1. The empowerment of workers and communities: City of Calgary and United Way providing funding to Poverty Talks!

2. Companies moving away from hand-outs (or short-term donations) and thinking of ways to have a more long-term impact: Enbridge establishing a CSR committee and entering the early phases of improving sustainability in their supply chains. Read Enbridge’s 2016 CSR & Sustainability Report.

3. The willingness of companies to give employees time off for volunteering: LNG Canada educating their workers about CSR and supporting employees as community volunteers.

4. Making giving back part of the way individuals make a living: BDC developing their “What Matters Most” tool and promoting businesses involved in social entrepreneurship.

5. Increasing diversity and listening to multiple voices in the community: CRIEC working on programs that aim to retrain rather than replace immigrant professionals and implementing mentorship programs.

Has your organization shifted its discussion of CSR to include a purposeful emphasis on sustainable business and social innovation or is it still primarily about philanthropy and compliance?


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