Art as a Vehicle for Transformation

The Soul of the Next Economy Forum encourages various sectors to communicate and collaborate, offering their various knowledge and skills to look at challenges in a new light. The words “various sectors” not only includes business, government, education, and non-profit, but also includes artists and activists. Artists may have that perfectly unique outlook on a challenge with a unique way to find an opportunity in it. 

“Artists should be getting out of their comfort zone and into other sectors, and vice versa.” Kevin Jesuino states. Kevin is currently working with the Trico Foundation Changemakers Studio as an Artist as a Changemaker. The Changemakers studio is a co-working and learning space at Mount Royal University. Students, social entrepreneurs, activists, artists, and leaders from across sectors are using this space as a catalyst of change. Together, they are diving deeper into social innovation theory and practice. Artists can then transfer their knowledge of both the arts and social innovation to a business with a complex challenge, allowing these artists to assist in facilitating solutions through social change. The studio exists because in these uncertain times we are currently facing, we need changemakers from across disciplines and sectors to creatively find the opportunities to address these issues.

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Kevin Jesuino explained to us the way art can enhance the way the business community and community development projects look at a system. Artists are uniquely positioned to be a vehicle for transformation. It is as though an artist has a bird’s eye view of the situation as they have the skills to be more than one thing at one time. Its seems as though jobs have become hyper-specific in that we no longer look at ourselves as being more than one thing. This in turn has created a mindset of a problem being only one thing. This however, is not the case. In order for a system to truly shift, there must be multiple triggers and this is where an artist’s perspective can offer enlightenment and expression. We seem to have removed ourselves from creativity - we generically define ourselves by our role. A creative mindset can flow in everyone, but it must be exercised.

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In this way, extending art into various sectors can only benefit everyone. On one level, art is for art-sake. But on the other hand, an artist sitting alongside business problem solvers can facilitate change with a new level of engagement. Artists may have some insight into the root cause of a problem which is where every solution must stem from. Calgary Arts Development, a sponsor of the Soul of the Next Economy, is also doing a lot in our community to foster collaborative relationships to achieve our city’s goals through making the arts an integral part of life in Calgary.

Associate Partner Feature - Calgary Foundation

Written in collaboration with Soul of the Next Economy Forum and Taylor Barrie from Calgary Foundation.

The Soul of the Next Economy Forum is proud to have had the support of the Calgary Foundation since the beginning of this unique event in 2014. As a community foundation, The Calgary Foundation exists to support our city and the people who call it home, now and into the future. The hope is that Calgary Foundation will be around far into the future, and so the work they are doing now to inspire donors and support amazing organizations, will help people we do not yet know and tackle issues we cannot yet see. By supporting Soul of the Next Economy, the Calgary Foundation can expand their reach into the business and government sectors, and be a part of this inspiring movement to collectively impact change now and into the future.

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Calgary Foundation envisions a healthy and vibrant community where everyone belongs. They believe in a city where people care about each other and consider both individual and community wellbeing. In the same way that Soul of the Next Economy hopes to bring together citizens from all walks of life in reimagining the way we work, Calgary Foundation also believes that we must work together to create impactful change. Each year the Soul of the Next Economy Forum seeks to engage in relevant conversation; what is important to those in our community today. This year, the conversation will revolve around “Finding Opportunity in Uncertain Times”. We are increasingly disconnected. As our world becomes smaller, it seems our feelings of isolation and loneliness are growing bigger. This year’s theme speaks to the uncertainty many of us feel right now, not just when it comes to the economy, but in civil society as well. 

Calgary Foundation envisions a healthy and vibrant community where everyone belongs.

Calgary Foundation leads some exciting initiatives in our city that encourages finding the opportunities our city has to offer. A very valuable tool in addressing some key issues is the annual Calgary Vital Signs report. The report combines expert research with a citizen survey in which Calgarians give their opinion in areas critical to quality of life. It gives all Calgarians a snapshot of quality of life in our city - what are we doing well? Where could we do better? This proves to be a great tool in which we can find those gaps on our community and creatively and collaboratively address solutions. Calgary Foundation’s newest initiative, GenYYC, is quite aligned with Soul of the Next Economy Forum as they work to connect the next generation of leaders and help envision a world where each of us took responsibility to learn about and engage with some of the big societal and environmental issues of our time. 

As an associate sponsor, Calgary Foundation is looking forward to the opportunity to connect with people who are just as passionate about systems change as they are - those who want to learn, listen, and be a bit uncomfortable with the unknown. 

The SDGs Today

The Alberta Council for Global Consideration is doing its part to encourage individuals in their pursuit of the UN’s Sustainable Development Goals through the Together Alberta initiative. Through a series of roundtables, Together Alberta is stimulating cross-sectoral conversation to understand the impact Alberta-based organizations are having through the SDGs and to encourage others to be a part of the change.

Sponsor Spotlight: A Community For All

We are proud to announce our ASSOCIATE PARTNER of Soul of the Next Economy Forum 2019, The Calgary Foundation.


“To build a healthy and vibrant community where everyone belongs.” This is the mission of The Calgary Foundation while they work to support the charitable sector of our city. Specifically, the foundation works to collaborate with community organizations and donors in order for these organizations to better serve Calgary and its citizens. 

The Calgary Foundation is involved in a wide array of initiatives around the city, one being Jane’s Walk. This past May a group of girls from the Women’s Centre’s Girls Program led a group of Calgarians through the streets of our city addressing issues the way these girls view them. The leaders highlighted 5 stops, each led by a different girl with a topic for participants to think about.


Each May, Jane’s Walk is organized in Calgary, inspiring anyone in the community to lead a walking tour through an area of the city they know well. Topics can include anything from natural aspects, public art, climate and environmentalism, and so much more with leaders being children, Indegenious community members, students, people without homes, and everyone in between. Each walk is unique and an incredible way for anyone to share their knowledge or passions while others have the opportunity to explore a new area or learn more about one they thought they knew. What a beautiful way for community members, employed or not, to share what they see and how they see our community. 

Another way the Calgary Foundation is working to improve and inspire our city is through the Community Knowledge Centre. The purpose of this connection hub is to provide a resource to community members seeking out what charitable organizations are doing through stories, innovation, issues, and opportunities. It also works to connect organizations to others, fostering collaboration to create a city that serves one another. On the site, organizations revolving around the arts, community connections, environment, living standards, and wellness can all be found. The Community Knowledge Centre is also a great resource for Calgarians to find events calendars and get involved in what our city as to offer! 


On top of all the other ways the Calgary Foundation serves our community, they also facilitate grants for those passionate about building a stronger community. It is through the work of the Calgary Foundation that citizens of this unique city are, not only inspired but, able to do the charitable work they do. The stories that emerge from work such as this would make anyone proud to be a part of this growing city. 

Find the Report to the City from Vital City 2018 here. It is extremely inspiring to hear how the Calgary Foundation has grown over the past 60+ years, and what they continue to achieve. 


From Scarcity to Prosperity


Eliane Ubalijoro is our Better Society Keynote Speaker. Read about her work below, and read her bio here.  

"As a scientist working at the interface of research, policy and business, my work involves tackling the challenges of moving discoveries to innovations that have value to society environmentally, socially and economically." - Eliane Ubalijoro


Eliane Ubalijoro's talk "Reimaging the world from scarcity to prosperity" at TEDxConcordia, Montreal, Canada on May 3rd, 2014:  




Read about how Eliane is bridging the gap from women in science and technology.


Eliane is advocating for increased involvement of women in science and technology. She is convinced that "When women are absent from the innovation space, their lived experiences, challenges and dreams are likely to be excluded in the design of research, products and services that matter most to them. ... Innovation adapted to the needs of rural and urban populations allows access to education, energy and economic opportunity to be a right for all. Protecting forests, oceans and wildlife while producing affordable safe nutritious food, clean water and sustainable energy sources require innovative solutions. Respect of the planet while we create these enabling conditions for all our descendants to thrive requires harnessing STEM to address climate change, pollution driven economic growth, depletion of biodiversity and proliferation of diseases that still affect billions of people." 

A Study in Contradictions


It's fair to say that Kleos, as an organization, is not comfortable with being confined. As a charitable organization, it seeks to be involved with the business community. As an international development organization, it promotes local progress. Even as an organization with a clear mandate and goal, it allows for autonomy in program creation at overseas satellite offices. These presumed contradictions are a point of pride for the Kleos model and are the driving force behind the current and future direction of the organization.

These first two contradictions have come together with Kleos’ involvement in Canada’s first Gender Equality Week. Rather than opt for a traditional gala type event this year, Kleos took the opportunity to instead celebrate gender equality on the broader scale. While Kleos programming has always centred around women’s development, the key to celebrating gender equality more broadly meant also reaching out to the local business community. The solution laid in the creation of Kleos first ever crowdfunding competition – where local businesses can compete to raise money for causes that support gender equality. In this regard, an opportunity arose to support women locally as well – this was through choosing Dress for Success Calgary as the charity of choice for the Gender Equality Week wrap up party. The charity, that works to support women as they enter the workforce in Calgary, aligns with the heart of what Kleos does. While neither of these factors necessarily benefit Kleos directly, they do agree with the broader vision of Kleos while broadening the range of potential supporters for programs that support Kleos’ vision.

Innovative thinking is central to the growth and future of Kleos as a whole. It is, in fact, central to the structure of Kleos itself. By creating satellite offices with independent boards of directors and their own constitutions, the goal was always for local organizations with local staff to assess the needs and design the solutions to the issues in their own communities. This dispersed expertise has already shown great innovations – most recently with the launch of Kleos scholarship programs earlier this year. While the original conception of this was to offer one university level scholarship per year to an eligible youth in the northern Uganda community where Kleos opened its first satellite office. However, the team on the ground asserted that the greater need in the community was not higher education, but employable skills. With that, a partnership with a local technical college was formed and the new Kleos scholarship program was born. Earlier this year, the program launched, sending five undereducated and unemployed youth to vocational school to learn skills varying from tailoring to automotive repair.

Of course, the program was then funded through a crowdfunding campaign that again, involved local businesses. Like with all things Kleos takes part in, both the impact and support are set to be lasting, even if they seem contradictory at first glance.


Read more about Kleos here:

Community Innovation Challenge Inspires Entrepreneurial Thinking

An interview with Peter Fenwick, Sessional Instructor at Ambrose University

1. Tell us how Ambrose University encourages its students to develop entrepreneurial thinking.

Calgary’s post secondary schools are working hard to make experience in entrepreneurial thinking mandatory for students. Ambrose requires that all students take a course called Business 390: New Ventures and Social Entrepreneurship as part of the business program. Ambrose focuses on encouraging students to build companies that can make a difference in the world by confronting local or global issues, creating social and economic impact - for profit, for purpose. In addition to teaching entrepreneurial thinking throughout the stages of commercialization this course discusses business model reinvention and models of intra-preneurial thinking within larger organizations.

Every post secondary has evolved their business program in a different way as they consider what they teach and how they teach it. Ambrose’s program emphasizes living and leading by your values. As an evangelical Christian university, we are more forward in the way we embrace this value set.

2. What is the Community Innovation Challenge?

The Community Innovation Challenge brings together people who are passionate about solving social issues. Students begin the course with minimal knowledge about fundraising, start-up culture or working in small teams that drive fast. Unless they have seen it in their family life, they typically don’t understand the realities of entrepreneurship.

The goal of the Community Innovation Challenge is for students to experience the emotions of discomfort that come with putting yourself out there, “on stage”, preparing for a public presentation, collecting information through interviews and working on something you care about.

3. How do students prepare for the Community Innovation Challenge?

Students get introduced to participating organizations, go through a matching process with those organizations, and then work within student teams of three to four. In the sessions leading up to the Soul Forum students get to meet the start-up at least twice and go through ideation to help them iterate on aspects of their business to increase its potential impact and feasibility of achieving that impact. We updated the format for this year so that it’s focused on allowing students to engage with community agencies and entrepreneurs in Calgary, rather than creating a one-time (often theoretical) student pitch. The goal is to leave the experience open ended and see how the student + community entrepreneur teams naturally evolve afterwards.

4. What is your ideal outcome for the students? How can students maximize the benefits from participating?

For the past two years, students were allowed to take turn their idea from the Soul Forum and turn it into their term project. This year is the same, but we are looking for opportunities to make it more of a cooperative learning experience if the social enterprises see value in the students’ participation. Students who then want to continue moving forward and build companies move on to Business 492 which is essentially our incubator program where they get access to me and anyone else they need help from so they are well prepared upon graduation to keep running with their own company.

5. Is there an outcome from previous a challenge that you are most proud of?

The People’s Choice Winner from two years ago was a group called Care Styling, run by students Nicholas Newnes and Lizzy Dornian. Their idea stemmed from their experience in the hair salon and aesthetics world and realization that a stylists’ chair is like a therapist’s chair that becomes a very intimate setting in an unassuming environment. After winning the People’s Choice Award, they decided to pursue the idea further and came up with the idea to develop a curriculum to coach stylists on mental health awareness. This led them to ATB Student Booster Stage where they successfully raised start-up capital. The Care Styling curriculum encourages stylists to be aware of the clients’ mental health by asking questions and also sharing information on the resources that are available in the community.

Want to participate in the Community Innovation Challenge? Buy tickets for the Soul of the Next Economy Forum.

Leading the Way to Shared Prosperity


Alberta International Development Office: Leading the way to shared prosperity

Established within the Government of Alberta in 2013, the Alberta International Development Office (AIDO) plays an important role in achieving Alberta’s international priorities. The AIDO leverages the public sector to support the private sector, educational institutions and civil society organizations pursuing international development projects. The AIDO coordinates the Alberta government’s participation in global development work and helps identify new areas of collaboration between public and private sectors.

Through cooperation with various provincial stakeholders, the office enhances Alberta’s engagement in international development projects for the benefit of Albertans and the global community. By bringing together resources to support Alberta’s engagement in a given region, the AIDO is effecting change in different parts of the world, while fostering commercial opportunities for Alberta and provincial stakeholders.

One of the projects the AIDO is currently supporting is called Strengthening Extractive Sector Management in Mongolia (SESMIM). This project will build Mongolian public sector capacity for transparent and effective policy implementation supporting sustainable growth in the extractive sector.

As part of the SESMIM project, the AIDO facilitated presentations and mentorship opportunities for Government of Mongolia staff in various Alberta Ministries, agencies and institutions. This opportunity provided Mongolian officials with key information on Alberta best practices and principles in extractive sector management to facilitate the strengthening of policy and regulatory frameworks in Mongolia.

The office is also able to facilitate expertise towards projects in the country that is seeking the expertise. In September 2017, the AIDO facilitated the placement of a Government of Alberta official in Mongolia. The official was able to provide expertise to Mongolia’s Ministry of Finance and Ministry of Mining and Heavy Industries through engaging in discussions, presenting at a forum and providing workshops to the ministry officials.

The AIDO is currently working to host other Mongolian officials in fall 2018 in support of the SESMIM project. This support is in addition to several other development projects and opportunities of which AIDO is a partner.

For more information on the Alberta International Development Office (AIDO), please visit us at or email

Innovation for a new economy

Written by Centaine Tyler, Vibrant Communities Calgary

Innovation is at the core of doing business differently, which is why the Forum chose “Innovation for all” as the overarching theme for this year’s Soul of the Next Economy Forum.

“We don’t think oil is going to come back to what it used to be anytime soon, so we have to innovate and work differently in order to keep moving forward,” Franco Savoia, Executive Director of Vibrant Communities Calgary explains.

The Forum brings together people from across various sectors – government, education, business, and non-profit alike – for discussions on how each sector can work together to create a positive impact on society and the “next economy” in Calgary.

“It’s about those hot topics like corporate social responsibility and triple bottom lines,” says Franco. “But the forum is really about getting these topics discussed and getting those people that are trying to accomplish these things the opportunity to spotlight their successes and struggles.”

New this year, the Soul of the Next Economy Forum will run for one day only (instead of a day and a half) on Friday September 28. Franco explains that they made this decision in an effort to encourage more participation from the business sector while keeping attendees from giving up their weekend.

Vibrant Communities Calgary has been cohosting the forum for five years running, alongside Ambrose University – which has a robust poverty studies program and a socially-conscious focus in its business school curriculum and the Fig Tree Foundation that fosters local solutions and ownership to international efforts to reduce poverty.

As this year’s forum fast approaches, Franco is most looking forward to the keynote speakers: Lynda Kuhn, Senior Vice President of Public Affairs and Purpose Champion at Maple Leaf Foods; and Dr Éliane Ubalijoro, Executive Director of C.L.E.A.R. International Development Inc.

“Maple Leaf Foods has taken on a goal to end food insecurity in Canada by forming an institute to study it and fund initiatives across the country,” Franco explains. “So, they’re a business, but they’ve taken it upon themselves to solve a social issue.”

“Dr Ubalijoro’s keynote will have an international focus, looking at international development and assistance, and how you can do so with greater sustainable impact. Not bringing solutions to people, but working directly with those you want to help to come up with their own solution.”

“You really have to listen to people to help solve their challenges – and I think that applies here at home as well.” Tickets for the Soul of the Next Economy Forum are available now, with early-bird pricing until the end of August.


  1. Click here to purchase your tickets to the Soul of the Next Economy Forum. Save $50 if you buy before August 31.
  2. Click here to check out the speakers and workshops – including a presentation by REAP Founder Stephanie Jackman. She’ll be speaking about integrating market and social approaches through social procurement as part of the Innovations in Development workshop.
  3. Learn more about Vibrant Communities Calgary’s regular body of work here.
  4. Connect with Vibrant Communities Calgary on FacebookTwitter, and Instagram.
  5. Check out Vibrant Communities Calgary’s Sustainability Profile on the REAP website.

SkyFire Energy on Becoming a B Corp


An interview with David Vonesch COO at SkyFire Energy 1. Tell us a bit about SkyFire Energy and why you decided to become a certified B Corp?

SkyFire Energy is a solar EPC (engineering, procurement, construction) company that designs and builds solar electric systems - everything from residential to small utility scale projects. I first learned about the B Corp certification at Social Venture Institute Hollyhock which is a gathering of social enterprises on a small island in coastal British Columbia. I thought that the certification spoke to our values and desire to measure what is meaningful to us, as well as our desire to continuously improve. I worked through the application between 2012 and 2013 and realized we weren’t quite ready. After making some changes, we reapplied and became certified in December, 2017.

2. What are some of the changes you implemented before becoming certified?  

We started by measuring everything from our energy consumption to our waste to see where there was room for improvement. We also launched an employee share ownership plan and offered the opportunity to sixteen of our employees (we currently have five owners). We also partnered with nonprofits in the community and started supporting them through various means.

3. What key initiatives have been driving innovation in your company within the past year?

The biggest driver of innovation has been tied to our growth. Within the last two years, we grew from fifteen to fifty employees which brought several challenges and issues to the forefront. We had to make structural changes so that we could transition from a small business to an SME. We have always attracted fantastic people who are passionate about solar and the new green economy, which helped us maintain our culture despite our rapid growth. We are now focused on encouraging our staff to transition into leadership roles, helping us build out teams and provide opportunities for growth both within the business and as individuals.

4. The theme of this year’s Soul Forum is Innovation for All. How does your company “innovate for all”?

Through our referral program, we donate to one of three charities on behalf of our clients. We have been helping Heart and Solar with Horizon Housing, which is a low income housing project in southwest Calgary. We are working with them to install solar in order to reduce operating expenses in the building and drive down the cost of living. Solar is typically only accessible to high income individuals because of the upfront cost, but this relationship allows us to extend the long-term benefits of solar energy to Calgary’s most vulnerable.

5. What do you think it means to do business like a Canadian and how is your company carrying this out?

The first thing that came to mind was “radical candor”. A big part of what we do is educate people since the technology is still new to Canadians. We talk about everything from how it works to economics and forecasting, and make an effort to be honest and present the information in the most candid way possible. We demonstrate radical candor internally as well because we don’t sweep any problems under the rug. We deal with things head on in a positive way, allowing us to move quickly and deal with problems fast and efficiently.

6. How is your company collaborating with other sectors, in particular the business sector?

We have worked on some very cool projects with Imaginea. Suzanne West’s idea of carbon neutral oil production is very innovative and we were honoured to be a part of her project. We saw collaboration within the industry evolve under her leadership and legacy, leading to larger projects with companies like Crescent Point.

Learn more about SkyFire Energy:

The History of the Forum


The Soul of the Next Economy Forum owes its creation to the Calgary West chapter of the Rotary Club.

For many years, the chapter had hosted the Calgary Microcredit Conference at the Danish Canadian Club. At the 2013 Social Enterprise World Forum held in Calgary, Bob Schulz from the Haskayne School of Business at the University of Calgary introduced Steve Rickard from the Calgary West chapter to Randy Poon, the Chair of the Business Program at Ambrose University. Steve was looking for a local university to come alongside the chapter to carry on the aims of the Microcredit Conference. From this initial meeting, Paul Gomes from the FigTree Foundation, along with Gary Ellis brainstormed ideas and the Soul of the Next Economy Forum was born with a broader focus building upon the Calgary Microcredit Conference’s international community development emphasis and exploring the role of business in fostering and creating both better business and a better society. This included the field of Corporate Social Responsibility, Social Entrepreneurship, and Poverty Reduction (in collaboration with business). In the months following, the Derek Cook, Executive Director of the Canadian Poverty Institute, and eventually, Franco Savoia, Executive Director of Vibrant Communities Calgary became one of the hosts of the Forum.

From these historical roots, the Forum continues to explore ways business can positively influence society. New partners have emerged over the years and we look forward to new forms of collaboration.

Read more from the Rotary Club: "Rotary Supports Microcredit Forum in Calgary October 2014"

Mountain Equipment Co-op: Embracing change & building community


An interview with Brad Clute, Regional Sustainability and Community Investment Coordinator at Mountain Equipment Co-op.  1.    What key changes did Mountain Equipment Co-op make over the last year?

Mountain Equipment Co-op (MEC) has always been a nimble organization. Because we are a retail business structured as a co-operative, it is easier to embrace change. To say we are change friendly is probably an understatement! We are constantly adapting to consumer shifts as well as shifts in our industry and community. Our Board of Directors are not financially invested in the business which means that they are dedicated to achieving positive outcomes for the organization, without being plagued by self-interest.

From a community investment and sustainability perspective, the common theme is impact. We constantly review our programs and initiatives to evaluate whether they are supporting the business and members of the community the way that we intended. Our social purpose is to inspire and enable everyone to lead active outdoor lifestyles. Our social purpose hasn’t changed, but our focus has. Not everything worth measuring is based on sales, so we are working to establish stronger KPIs that measure our impact in the community and our supply chain.

We have also made some major changes within our Human Resources department, starting with changing the name to People Experience. We have been taking a deeper dive into the quality of our member experience and are working to analyze our employee experience in a similar way.

2.    How is Mountain Equipment Co-op seeking to “innovate for all”?

Inclusivity is a huge priority for MEC (as it should be for everyone) and we are leading the charge in the outdoor community. We prioritize inclusivity which drives innovation at all levels of the organization. We work with our partners to work towards bringing inclusivity into our community and the industry. We also look at product design and purchasing to ensure that we are providing gear at novice, intermediate and expert levels at different price points and offer rentals, gear swaps and product donations.

It’s also important to ensure you are not operating within a bubble. People think of innovation as a few crazy scientists in a lab somewhere coming up with the next best thing, but that’s not always the case. We know we don’t have the all of the answers for innovation or inclusivity, which is why we rely and lean on our stakeholders to help us strategize. The flip side of that is ensuring that we are transparent about our missteps and who we are working with.

3.    This year's Executive Roundtable, hosted by Canadian Business for Social Responsibility (CBSR), will focus on what it means to do business like a Canadian. What do you think it means to do business like a Canadian and how is Mountain Equipment Co-op carrying this out?

When I think about doing business like a Canadian, I think about operating ethically with a strong moral compass that is driven by values and fulfills social and environmental responsibilities. There is also nothing more Canadian than humble confidence. The key to running business in an ethical way is being a thought leader and an innovator that challenges the status quo with an equal dose of humility and transparency. Never assume you have nailed it and work with stakeholders who don’t have the same blind spots as you do. Yes, we are leaders who are pushing the boundaries. But, we are not going to say that we have all the answers and shouldn’t be afraid that we don’t. Consumers don’t expect businesses to be perfect anymore but they are weary of the ones who try to say that they are - transparency is key.

4.    How is Mountain Equipment Co-op is seeking to innovate for good?

MEC is values based at its core, with a social purpose to get everyone to benefit from an active outdoor lifestyle. We have a retail business model which pays for the other ways we address that social purpose. We are here to be a part of the community, not a business who feeds off of it. We want to leave the community in a better place than where we found it.

Mountain Equipment Co-op

5.    How is Mountain Equipment Co-op collaborating with other sectors, in particular the business sector?

We leverage relationships to ensure that we can focus on ethical sourcing or social compliance in our supply chain. When we audit factories and work with the Fair Labour Association and are constantly seeking improvements. Although we might not always be able to provide the financial incentive to push for those changes, we work to build relationships and offer our loyalty in exchange for continuous improvement of working conditions.

One of our partnerships that we are extremely proud of is with Parkbus. This initiative, which started in Ontario and is now expanding across Canada, provides transportation from major cities into national parks to remove barriers and get people outside. Whether the barrier is access, location or culture, we are working with organizations to start removing those barriers.

6.    You will be speaking about Changing Culture in Today’s Businesses at the Soul of the Next Economy Forum. What is one piece of advice you would give in advance of your talk?

I would reiterate the humble confidence piece. Don’t assume you have all the answers and don’t assume that you don’t have blind spots. So many business relationships are one-sided and it is so important to engage your stakeholders and community. Understand who your customer base is, including what they want and what they expect. Stay engaged with your stakeholders and build strategies supported by their feedback and opinions.

Learn more about why Mountain Equipment Co-op was named the most reputable Canadian company:

Better Business Profile: Enbridge’s Approach to Energy Efficiency

Written by Sarah Naiman.

As part of CBSR's "Do Business Like a Canadian" campaign, they interviewed Enbridge, a Canadian company who has become a leader in today's global energy industry. Linda Coady, Enbridge's Chief Sustainability Officer, moderated last year's Executive Roundtable. Leor Rotchild, Executive Director of CBSR, will be hosting this year's Executive Roundtable.


"There is a pressing need for the big transformative ideas that can dramatically move the dial and, at the same time, the more nimble ones that enable everyday change in the right direction.”

Linda Coady - Chief Sustainability Officer, Enbridge Inc. (at the 2017 Executive Roundtable)

At Enbridge, moving toward a low-carbon energy future is about more than just growing the company’s already sizeable investments in renewable energy and electrical transmission. It also means considering the big picture on greenhouse gas (GHG) emissions reduction across some of North America’s largest transportation and distribution systems for oil and natural gas. In 2016 Enbridge adopted a new climate policy that mandates all of its different business units to develop and implement multi-year plans and goals for carbon reduction and energy efficiency.

Setting Goals

Integrating the potential risks and opportunities from current and emerging carbon pricing policies, building codes and efficiency mandates, among other inputs from both Canada and the US, takes significant time and attention. For example, Enbridge’s natural gas utilities – Enbridge Gas Distribution and Union Gas – are involved in demand side management programs in which they must work within their respective regulatory frameworks to reduce greenhouse gas emissions.

So how does an enterprise transition to a lower carbon future, and develop climate goals and strategies?

Working Together

Enbridge put together a sustainability team that works closely with each of the company’s business units to develop their carbon and energy performance plans. Driven by the objective to reduce Enbridge’s carbon footprint and improve the company’s energy efficiency, the sustainability team is collaborating with business units to develop plans and goals specific to their current and proposed operations and facilities, focusing on the unique circumstances of each individual business unit.

Advice for Other Companies

The sustainability team shared some advice for other companies who are looking to undertake their own company-wide energy efficiency targets.

  1. Gain executive leadership support. It is essential that top-level leaders are on board with setting realistic goals. Some business units may need capital to adjust their regular programs or integrate new processes to achieve their goals, and the company needs to be in a position where senior executives support these efforts.
  1. Elect a champion. Each of Enbridge’s business units has a “champion” for goal-setting efforts.  This gives the business units accountability for their successes, and a representative from the business unit instead of executive leadership helps to motivate the team.
  2. Facilitate collaboration and ownership. Allowing the business units to set their own goals and objectives using a bottom-up approach – instead of imposing them from the top-down – encourages teams to work together and take true ownership of their work. This creates high levels of buy-in from the members of these teams. Makkinga, Suta and Talwar are instrumental in this initiative through their coaching and consultation and by providing Enbridge’s business units with new tools to evaluate costs and benefits of different approaches to carbon reduction and energy efficiency.

Enbridge’s purpose is to provide North Americans with the energy they want and need. The company believes that its commitment to emissions reduction and supporting the transition to a lower carbon future provides a unique opportunity to remain competitive and adaptable as the company responds to changing consumer and societal expectations.

Watch Leor Rotchild's Walrus Talk: Do Business Like a Canadian
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Where are they now?


The 2017 Soul of the Next Economy Forum had some incredible learnings and outcomes. One of the winners of the Lion’s Den Social Innovation Challenge was Lino, who started a project to identify the lack of career paths for immigrants in Calgary.

We interviewed Lino to see how the project has progressed since the Forum.


SF: So why did you start this project focused on the lack of career paths for immigrants in Calgary?

L: My wife and I are immigrants, and we have many friends who are immigrants. When we came to Canada we found that there were lots of resources to help immigrants find employment, but it was not a coordinated effort.

SF: Wow that must have been a challenge. So who would you say is your target audience?

L: We’re focusing our efforts on helping economic immigrants- working professional adults who want to get into the workforce in Canada quickly. There are 13,000-15,000 new economic immigrants coming to Calgary every year!

SF: What were some recommendations or solutions that you’ve been exploring?

L: We think the answer to this problem is having a coordinated, combined effort, and a comprehensive support system for immigrants. A place where all services can be found, including mentoring, coaching, resume help, language/ English assistance, help with credential approvals, etc. As well as dedicated coaches or advisors to help immigrants navigate the system and get all the services they need. There’s lots out there, but it’s just hard for immigrants to know what they need and where to find it.

SF: Sounds like a great plan! What happened after Lion’s Den?

L: At the Lion’s Den Social Innovation Challenge, we presented these recommendations, and we have since started an initiative called “Career Path Maker.” We’ve also started reaching out to people, and getting connected to networks all over Alberta. We’ve learned a lot about how different organizations are approaching this issue. And we’ve found that Edmonton is doing a good job listening and talking to people, and coming up with innovate solutions. And now we’ve started a social enterprise.

SF: Amazing! What’s the mission behind the social enterprise?

L: All we do is around the belief that immigrants can lift themselves up to fulfill their potential, and society as a whole will be better off because of it. Our big dream is to help support immigrants.

SF: And what does that look like now?

L: We’re building a career management app to help immigrants define and reach their career goals. It’s kind of like a game- where career goals are part of a race in which people complete tasks that may require the help of others. There’s a series of quests that people do as they navigate the next steps of their career or employment. Some quests take a shorter time to finish and you can do on your own, but others are longer and may require the help or support of others. For example, a shorter quest may be identifying your goals for the day, and a longer quest may be meeting with a mentor or identifying your life vision in three years. And there will be milestones along the way, or smaller tasks for each week or month to help reach your goals.


SF: Wow! That all sounds so innovative and fun! A big part of Lion’s Den is about connecting social entrepreneurs into the social impact ecosystem. What has that been like since Lion’s Den? Have you made any connections or found some value in the networks that Lion’s Den provided?

L: Yes! As part of the grant application process, we had to interview someone in that space already. We met with Renee Black from Peace Geeks, a non-profit organization in Vancouver that provides technology, tools, and training to organizations working to promote peace and human rights. We learned about Services Advisor, an application that Peace Geeks is building to make it easier for newcomers to access immigrant services in Vancouver. Resources like mentorship and employment skills, with information provided in their native language, will help welcome new Canadians to our shores. We are also getting connected to a mentor through EDGE and the Social Mentor Network. And with the grant money we won, we’ve been able to pay for the digital foundation of the organization (website and developer expenses). So we’re very thankful for that.

SF: That’s great! How can we keep updated with the project and continue supporting or sharing what you’re doing?

L: We recently launched our website, and we are piloting the app in a few months! Stay tuned on our website for more updates.

SF: Thanks Lino! We’ll make sure to keep sharing about your project!



Looking forward: 10 ways organizations can incorporate CSR, and 5 points of caution


A review of the 2017 Executive Roundtable Session. The third and final round of the Executive Roundtable focused on what organizations are planning to do, in the coming year, in the area of CSR.

10 ways organizations planned to incorporate CSR after the Forum:

  1. Champions heroes
  2. Invest in safety
  3. Engage personally with organizations as opposed to simply investing money
  4. Help students engage in social innovation
  5. Encourage employees to volunteer on company time
  6. Create a community to share what they are doing with other entrepreneurs and learn from each other
  7. Build relationships through events
  8. Partner with indigenous communities, indigenous accelerators and indigenous companies
  9. Build capacity in volunteers
  10. Raise funds for non-profits in different ways including sponsorship, fees for service, selling products and government funding

At the same time, part of the discussion also focused on issues and areas of caution. Knowing that practices and policies can’t change overnight, and that micro-steps towards better CSR practices was the key, participants discussed how quick fixes typically create more problems.


5 points of caution:

  1. Not all employees value CSR or are not sure what the value of CSR is
  2. Sometimes it is difficult to gain interest and support for CSR from companies
  3. Many companies are still not making CSR mean something - it is just words or a pool of funds to them so that their stakeholders believe they are good citizens
  4. Not all groups have the tools to share stories around micro-enterprise - in particular those aged 30-50 years
  5. There are differences in how different age demographics react to issues and share stories

“There is a pressing need for the big transformative ideas that can dramatically move the dial and, at the same time, the more nimble ones that enable everyday change in the right direction.”

-Linda Coady

Chief Sustainability Officer, Enbridge Inc.

Moderator - Executive Roundtable


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